Brian believes that it all starts with the "why" not what you do. His approach begins with a passion for building organizations that are foundationally humble, hungry, smart, and self-aware. With these attributes as a foundation, he focuses on looking for ways to learn from relationships and the ecosystem 7AI is a part of, understanding what customers need, then applying technology and solutions that help them overcome challenges and achieve their aspirational goals as an organization. His goal is to have a transformational impact on customers.

Beyond these critical attributes, Brian believes that the best sales teams are ones who operate with respect—respect for customers, respect for partners, and respect for each other. They build and protect an awesome culture, a culture that influences the way the team interacts with partners and customers. Part of being humble and smart is seeking and implementing feedback. Brian creates opportunities for the team to grow and lead, which is critical when working with customers in complex environments.